It’s time to Treat Skin Right

This year alone, 25% of Irish babies will develop eczema in their first six months, compared to 3% just two generations ago. So what’s going on? Is there something in the water? The short answer is yes. And the uncomfortable truth is, we’re often the ones putting it there.

For example, many baby skincare products contain harsh and unnecessary chemicals, in particular MI (preservatives), and sulfates (foamers) in shampoos, bubble baths and wipes. These can strip the skin of its natural oils, leading to problems such as eczema.

It’s not just babies who are suffering – many Irish women and men have had skin reactions to facial skincare, which have left skin red and sensitive.

I find this very frustrating because there have been serious breakthroughs in skincare treatment, especially in the area of facial age-defying ingredients, but the effectiveness of these formulations is greatly reduced and your skin is put at risk, when they are mixed with unnecessary chemicals and perfumes.

Fortunately, the solution is quite easy. We need to treat skin right by not using skincare products that contain harmful and unnecessary chemicals. Even if your skin is not sensitive, using perfumed facial skincare ages the skin. This is less surprising when you know that each perfume contains at least 200 chemicals. Avoiding unnecessary chemicals helps protect the integrity of the skin’s barrier.

In 1934, my family’s business, Ovelle Pharmaceuticals, founded by my grandfather Joseph Gardiner, was the first manufacturing chemist in Ireland to prepare traditional apothecary for sensitive skin conditions and we continue that tradition to this day.

We are passionate about skincare and fundamental to our business is our customer promise of absolute purity, which means no Elave product will ever contain sulfates SLES/SLS, MI, parabens, perfume, formaldehyde, alcohol, soaps, colours, lanolin, steroids and more.

Our research teams continually strive to create the cleanest safest skincare for sensitive skin. We only use purified water, all our raw materials and ingredients undergo rigorous pharmaceutical testing before use and our formulations are safety tested to the highest standards. This is why Elave products are trusted and recommended by pharmacists and medical professionals. I believe your skin is your canvas so before you do anything else, make sure it is as healthy and clear and beautiful as possible. I believe in treating skin right.


Elave products are available for purchase in pharmacies nationwide and at